Organizations go to great lengths to have access to a large number of  leads to grow their busineses. They either buy B2B leads or rent lead lists. They also spend hours and a considerable amount of resources to generate small business leads organically.

So how does one get the most ROI from their business leads?

Lead nurturing is essentially building trust and a rapport with your leads. This allows them to get acquainted with your business and what you can offer them after successful conversion. It’s a sustained effort which requires consistency over a relatively long period.

There are a number of ways you can go about nurturing your leads to boost ROI. Here are some of the tried and tested ones:

Leads Database Optimization

Regardless of whether you’ve generated your leads organically, or have invested in small business leads, you have to understand and optimize it for improved performance. This will also generate higher ROI and successful lead conversion.

That means regularly reviewing and cleansing out the leads list to filter out the older, dead leads. Continuously work towards updating your leads database, making sure all the contact details are correct and valid. If there’s no surety whether your leads are legitimate, how do you expect your team to guarantee sales?

Strategize Marketing

You went ahead with your decision to buy B2B leads, and now you have leads to work with. But how exactly will these leads know about your product, and how will they be compelled to make a purchase?

That’s where marketing comes in – but you know that already. Inbound marketing might be something you’re already using for your campaigns. However, it’s important to take stock of your current marketing strategies in place and adjust them to cater specifically to your clientele.

Maximize Digital Marketing

One of the best ways to capitalize on small business leads is to reach them out through digital marketing. To boost the ROI potential of your business leads, you should start working on maximizing the digital marketing potential. Telemarketing and cold calling are fantastic ways still being used by many companies. However, this is about strategizing content marketing and considering SEO to increase your brand’s visibility.

Don’t forget to invest in social media marketing as well. Social media platforms can give a significant boost to your ROI, if only it’s done right. It’s all about knowing which channels to use and how.

Educate Prospects

In many ways, lead nurturing is like being in a long-term relationship. It involves getting to know the other person, better, educating them and building and fostering a mutual trust.

To convince your leads to move down the sales funnel to make a purchase, you have to educate your prospects. Provide them with in-depth specific information, trials, comparisons, demonstrations, and how-to guides – basically, relevant content delivered at the right time. Make sure it resonates with the leads, captures their long-term interest, and compels them into taking the relationship further.

Align Marketing and Sales

Generally, marketing and sales departments don’t exactly like to mix in organizations, whether big or small. To get the most ROI from the business leads you have bought, it’s essential, for them to align their interests.

Marketing and sales need to work together to successfully nurture a lead all the way through the lead conversion process. If the lead is not ready to convert to sales, they’re sent back to the marketing department for nurturing/monitoring. A lack of accord between the two teams can definitely mean the loss of a number of leads.

Employ the Right People

Lead nurturing is a lot about engaging with the leads themselves, directly and indirectly. It’s not enough to only buy B2B leads. In order to successfully convert business leads, it’s necessary to follow up with them in a timely manner. To be able to successfully do that, you have to have a team that understands lead generation and conversion thoroughly.

Be selective with the people you employ for both your sales and marketing departments. You should work towards consistently educating and training them to maximize your business ROI.

Analyze the Leads Data

You should start by compiling and collecting small business leads and  updating and sifting through the leads generated. Apart from that, establishing sales and marketing departments to engage with them is all well and good. However, it’s nowhere near enough.

To figure out how you can improve your ROI, you need to know how your leads are performing. To find that out, you have to constantly analyze your leads data, the target numbers, as well as the results achieved.

That’s not all. Along with analyzing your organization’s leads data and conversion rate, you should also take into account your industry’s statistics. After that, adjust your leads and sales program to stay relevant within your niche to boost your ROI.

If you don’t have time to organically generate business leads yourself, reach out to Sales Data Hub now, for access to an expansive list of fresh small business leads.